The Brief
A quirky, heartfelt rom-com — and a cover to match.
Forgetting Anna follows Presley, a down-on-her-luck protagonist who finds herself entangled in an elaborate web of deception. Mistaken for a comatose man's girlfriend, she navigates the absurdity of trying to convince everyone — and herself — of her new role as a missionary girlfriend, all while keeping up the ruse.
The cover had to carry that same tone: humor, warmth, and a flawed but endearing heroine right at the center of the chaos.
Design Objectives
Three priorities, one cover.
01
Tone & Audience Appeal
The cover needed to reflect the humor, chaos, and romance of the story while attracting fans of contemporary rom-coms.
02
Highlight Story Elements
The design should subtly hint at Presley's package theft scheme and the plot's mix of deception and hilarity.
03
Visual Cohesion
Modern, approachable, and cohesive with the genre — built to stand out on digital storefronts with motifs that foreshadow the story.
The Design Process
From ideation to storefront.
Every cover starts with the story — then the visuals follow. Here's how Forgetting Anna came together.
1 · Discovery
I worked with Madison to understand the story, its themes, and the nuances of her protagonist, Presley — surfacing key visual motifs (packages, letters, torn paper) and locking in a playful, warm, relatable mood.
2 · Concept
From there, I explored several concepts and sketches, researching other covers in the genre. Madison loved the modern illustration direction, a relaxed central pose for Presley, and a torn-paper title treatment for movement.
3 · Refinement
Color, type, and composition were tuned for digital storefronts — making sure every element earned its place, and the cover stayed unmistakably rom-com.
Cover Features
Every detail, doing a job.
Six small decisions that add up to a cover readers stop and click on.
01
Presley sitting atop the title — vibrant red heels and casual outfit reflecting her bold yet unassuming personality.
02
Scattered letters and packages, directly referencing her scheme while adding playful visual elements.
03
Clean background with a front door and wooden floor, grounding the design in a relatable suburban setting.
04
Typography chosen for readability with a handwritten, casual charm.
05
Torn-paper title treatment that adds texture and ties into the theme of erasing Anna's presence.
06
Warm pastel palette that creates a welcoming vibe and catches the eye of romantic comedy fans.
More for Madison
A growing rom-com catalog.
