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Design Policy for Custom Author Brand Design

Welcome to Writerly Owl Designs. We’re excited to collaborate with you on creating a distinct and memorable brand identity that will resonate with your readers and elevate your author platform.

 

To ensure clarity and a smooth design process, please review and agree to the following Author Brand Design Policy before submitting your request for custom author branding services.

1. General Terms

  • By submitting a request for custom author brand design services, you agree to the terms outlined in this Author Brand Design Policy.

  • All branding services are provided on a first-come, first-served basis, and timelines may vary depending on current projects and your project’s specific needs.

  • Custom branding services begin once the required deposit or full payment is received.

2. Scope of Work

  • Custom branding services include an initial consultation, mood board creation, design concepts, and up to two rounds of revisions (unless otherwise stated in your package).

  • The final deliverables will depend on the selected package and may include:

    • Author Logo (primary and secondary versions)

    • Typography Selection

    • Color Palette

    • Branding Style Guide

    • Website Branding (banners, favicon images)

    • Additional branding elements (as per agreed terms)

3. Project Timeline

  • The typical turnaround time for custom brand design is 4-6 weeks, depending on the complexity of the project and the current schedule.

  • Delays caused by incomplete or untimely feedback may result in an extended timeline with additional fees if the project deadline needs to be expedited.

4. Revision Process

  • Your package includes two rounds of revisions to fine-tune the brand design. The goal of revisions is to make adjustments to the initial concept, such as changes in font, colors, or logo elements.

  • Additional revisions beyond those included in the package will be billed at an hourly rate of $30 | £24 | €28.

  • Changes requested after final files have been delivered (such as revisions to the logo or branding elements) will be considered a new project and billed accordingly.

5. Creative Control

  • As the designer, Writerly Owl Designs will use professional judgment to create designs that align with your brand vision and goals based on the information provided during the consultation.

  • While client input and preferences are valued, we retain the creative right to make design choices that best reflect a cohesive and effective brand identity.

  • We strongly advise against requesting designs based on direct copies or imitations of other authors' branding to maintain originality and avoid copyright infringement.

6. Content and Copyright

  • All designs and creative materials are the intellectual property of Writerly Owl Designs until final payment is made. Once the project is fully paid, the rights to use the branding for commercial purposes (e.g., publishing, marketing, social media) are transferred to you, the client.

  • Writerly Owl Designs retains the right to use any designs created during the project for promotional purposes, including but not limited to portfolio displays, social media, and case studies, unless otherwise requested by the client.

  • You agree not to alter the final brand elements (e.g., logo, color palette) after delivery without consulting Writerly Owl Designs. Modifications may impact brand consistency and professional standards.

7. Client Responsibilities

  • You agree to provide clear and complete information during the consultation process, including any relevant references, preferences, and examples that will guide the brand design.

  • Feedback is essential to the design process. You agree to provide feedback within two business days of receiving drafts or revisions. Delayed feedback may extend the project timeline or result in additional fees if a rush service is required to meet deadlines.

8. Payment Terms

  • A 50% non-refundable deposit is required before the project begins. This deposit secures your spot in the design queue and covers the time spent on initial consultation and concept development. All payments of $200 and below are required in full before the start of the project.

  • The remaining balance for deposits is due upon final approval of the brand design, prior to the delivery of high-resolution files and style guides.

  • All payments are made through Payoneer, which offers several payment methods, such as credit card, PayPal, bank transfer, etc. Each payment has a different processing time, and fees may be applied depending on your location.

9. Cancellation Policy

  • If the project is canceled by the client before the initial design concept is presented, you will be refunded the deposit minus an administrative fee of 50% of the deposit and relevant transaction fees.

  • If cancellation occurs after the design concept is presented or at any stage beyond that, the deposit is non-refundable, and the project will be considered complete.

10. File Delivery

  • Final deliverables will be provided in high-resolution formats suitable for web and print use. These may include:

    • Logo files (PNG, vector files for scalability)

    • A brand style guide or sheet (PDF outlining logo usage, fonts, colors, and other brand elements)

  • Any additional formats or sizes requested beyond the agreed deliverables will incur additional fees.

11. Communication and Collaboration

  • Writerly Owl Designs values open and transparent communication throughout the project. You are encouraged to ask questions and request clarification at any stage of the design process.

  • Communication is primarily handled via email or Notion, and we aim to respond to client inquiries within 1-2 business days.

12. Limitations of Liability

  • While every effort will be made to meet your expectations, Writerly Owl Designs is not responsible for any third-party printing or production issues related to incorrect file handling, color mismatches, or errors introduced by outside vendors.

  • We advise all clients to thoroughly proof and review all branding materials before final approval. Any errors or discrepancies after final approval and file delivery will be the responsibility of the client.

13. Additional Services

  • Services beyond the original project scope (such as additional brand elements, social media design, or marketing materials) will be billed at an hourly rate or flat fee, depending on the service.

  • These additional services can be added to your project at any time but may impact the overall project timeline and budget.

Agreement and Acceptance

By submitting your request for custom author branding services, you acknowledge that you have read, understood, and agree to abide by the terms outlined in this Author Brand Design Policy. Payment also signifies acceptance of these terms, and the project will commence under these agreed guidelines.

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